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Category: Uncategorized

Advantages of Doing Email Marketing For Automotive Dealers

Posted on July 4, 2019 in Uncategorized

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.

How Automotive Lists Can Help Your Sales Effort

Posted on July 4, 2019 in Uncategorized

Automotive products such as warranties are big business in this market. If your business is geared toward automotive owners, buyers, enthusiasts, or automotive consumers of any kind, then you should consider purchasing automotive data lists.

Automotive data on consumers in this market can help to jump start your selling efforts. By specifically targeting only those that are likely to buy your products you can be more efficient.

If you use outdated lists or send out mass mailings to large areas, you are likely spending money on people who don’t meet the criteria of your target audience. Why spend hundreds, even thousands of extra dollars on advertising campaigns knowing a large percentage of recipients may not be in your target audience?

Most sales representatives only make a sell on a small percentage of those they call on or work with. By purchasing automotive data on those that are most likely to buy your product you can make your sales representatives more efficient.

The more sales they make, the more your business grows. This basic principle is the foundation of good selling. By starting out with a good automotive list you are giving your company a great competitive edge in the market.

Automotive data can include all the information you and your sales team need to make more sales. Information such as contact information, purchasing history, etc. can help to narrow down your targets and save time in research. The less time you spend searching and compiling your own lists, the more time you have to sell.

Automotive data is also helpful for your marketing efforts. The more information that is available to your marketing and advertising team, the better they can focus your message to your target prospects.

If your company sells to consumers of automotive products, you should consider buying automotive data and automotive lists. Not only can this help to make your sales effort more efficient, but it can also help to keep your leads organized. Having a list of automotive data in your target area allows you to call on those likely to buy, and then keep track of those you have contacted.

Make sure that when you buy your automotive data, you purchase from a reputable company that has a lot of data. The more data they can offer, the larger your lists will be. Also, check and make sure that the lists are updated frequently to ensure the accuracy and quality of the information you are buying.

Step Into the Field of Automotive Technology With Online Education

Posted on June 13, 2019 in Uncategorized

Automotive Technology has revolutionized the human way of living since with the introduction of the first automobile in 1885. This area of study comes under the vocational field of education which has developed in a dramatic way mainly due to the ever-increasing purchasing of new and used automobiles.

According to a research passed on 2007 there were about 135,399,945 licensed automobiles present in the US alone. Hence the more automobiles you have the more skilled automotive personals you need. For those of you looking for an opportunity to seek automotive technology training online you can now become a professional in to time with the following certificate and degree programs.

Automotive Training (Online Certificate Program)

The certificate program provides students with technical and complex ability to deal with all kinds of car problems; it also provides you with skills which enable you to handle and fix all braking, electronics and engine problems.

If you prefer automotive technology training online then it will take you about six to eighteen months to complete the certificate program. The following coursework is included in the automotive training certificate program:

• Performance and Diagnosis

• Automotive Service Fundamentals

• Brake Systems

• Automotive Computer Systems

• Automatic and Manual Drive Trains

• Steering and Suspension

• Transmissions

• Electronic Systems

After you have completed your certificate program through online education you will be able to do all automotive technology services giving you access to work at repair shops, automobile retail shops and warehouses.

Career Outlook & Salary Info

Those who complete their automotive training certificate program can go on to pursue careers as auto technicians, parts specialists, CNG & LPG mechanics etc. Besides this you can also pursue various other courses through online education:

• Engine Repair Course

• Transmission Course

• Electrical Systems Course

• Heating & Cooling Course

• Brake Systems Course

The average salary income for an automotive technology expert is explained below:

In a Management positions you can earn about: $75,000 to $100,000 a year

If you are working as a High-level mechanic you will easily be able to earn: $55,500 – $65,600 a year

These are the figures for Mid-level mechanics who earn: $35,400 – $55,500 and Entry level mechanics whose average earnings are: $25,000 – $55,000 a year

Non-certified repair technicians also bag in: $18,000 a year

Online Schools and Colleges offering Automotive Technology Training Online

Yes there are various accredited and well established schools and colleges which offer you automotive training online through online education. Few of their names are listed below:

• ICS Canada

• Penn Foster Career School

• Lincoln College of Technology

• Universal Technical Institute

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